Marketing that is accountable to revenue, not to impressions. We build the positioning, the offer and the campaigns, then measure them against the only number that matters.
Most marketing spend fails for one of three reasons. The positioning is generic, so nothing cuts through. The offer is weak, so the traffic does not convert. Or the measurement is broken, so nobody can tell which half is working and the whole thing gets cut in the next tight quarter.
We start with the commercial numbers rather than the creative. What does a customer cost, what are they worth, and what has to be true for the maths to work at scale. Then we build the positioning, the offer and the campaigns to fit.
This is a twelve-month programme, because that is how long it takes to build a demand engine that compounds rather than a campaign that spikes.
What you actually stand for, said in language your market recognises. The foundation everything else sits on.
The thing you sell, priced and packaged so the decision is easy and the margin holds.
Where your buyers actually are, and the campaigns to reach them. Built to be measured from day one.
The path from first contact to signed. Every step instrumented, every drop-off known.
Cost per acquisition, lifetime value, payback period. Real numbers your board can act on.
The collateral, site and creative to carry it, quality-controlled before anything goes live.
We look at your current spend, funnel and conversion data, and tell you where the return is going.
Unit economics, customer value, channel performance. What the maths says before anybody writes copy.
The message and the offer, tested against real buyers rather than internal opinion.
Campaigns go live in stages with measurement attached. Every deliverable is Vera checked™ first.
Compound the channels that pay back. Cut the ones that do not, quickly and without sentiment.
Anyone can produce a deck, a model, or an AI-generated report. The question your board, your lender and your customers will ask is: who checked it? At IBG the answer is always a named senior practitioner with Big-4 experience, someone who has built these documents professionally and knows what gets through a room and what gets stopped.
Let us explore how we can help grow your business, upskill your team, boost sales, and hire top talent. No obligations, just a step toward unlocking your potential.