Partnership-based consultingQuality-controlled · Vera checked™65+ years combined experience300+ satisfied clientsFree consultation with senior expertsPartnership-based consultingQuality-controlled · Vera checked™65+ years combined experience300+ satisfied clientsFree consultation with senior experts
Home/Virtual Sales Director
Increase profit · Service 01

A senior sales leader in your business.
Without the executive salary.

Most businesses do not have a sales problem. They have a sales leadership problem. We put a seasoned sales director into your business on a fraction of the cost of hiring one.

OutcomeMore sales, more profit
Best forFounder-led sales teams
EngagementOngoing partnership
Proven result211% conversion uplift
The problem

Your team is busy. Your pipeline is not moving.

In most growing businesses, sales leadership falls to whoever is busiest. The founder still closes the important deals. Reps set their own priorities. Nobody owns the number, so the forecast is a guess and the pipeline is whatever happens to be in the CRM that week.

Hiring a sales director solves it, and costs $200,000 or more once you add package, recruitment risk and ramp time. Getting it wrong costs a year.

A Virtual Sales Director gives you the leadership without the hire. A senior practitioner takes ownership of the sales function, builds the structure it has been missing, coaches your people, and holds the number, working inside your business on an ongoing partnership.

What is included

Sales leadership, assembled properly.

Every engagement is built around your market and your team. These are the components we work through.

01

Sales structure & roles

Who does what, who owns which stage, and where the handoffs sit. Clear accountability instead of overlapping effort.

02

Pipeline discipline

A defined stage model with entry and exit criteria, so the pipeline reflects reality and the forecast means something.

03

CRM that gets used

Configured around your actual process, with the reporting your leadership team needs and the simplicity your reps will tolerate.

04

Coaching cadence

Regular one-to-one coaching on live deals. Skills built in the field, not in a classroom.

05

Comp & incentive design

Plans that reward the behaviour you actually want, modelled before they go live.

06

Forecasting & reporting

A weekly rhythm your board can rely on, with the numbers traced back to source.

How the engagement runs

Diagnose. Build. Hold the number.

01

Free consultation

We meet your team, review your pipeline and numbers, and tell you plainly where the leakage is.

02

Sales diagnostic

Two weeks inside the function. Conversion by stage, deal velocity, win-loss patterns, rep-by-rep capability.

03

Build the operating system

Structure, stages, CRM, cadence, comp. Built with your team so they own it, not handed over as a document.

04

Lead and coach

Ongoing. We run the rhythm, coach the reps, sit in on the deals that matter, and report to you weekly.

05

Hand over capability

As your own leadership matures we step back by design. The system stays.

Proven results

What this has delivered for real clients.

211% increase in conversion rate
Return on investment · 1200%
BInvested
Buyers Agent
BInvested
260% increase in revenue in 12 months
Zinga Finance
Finance
Zinga Finance
100% increase in revenue in 8 months
Universal Home Theatre
Service
Universal Home Theatre
Quality control

A senior practitioner reviews every deliverable. Before you ever see it.

Virtual Sales Director
Senior practitioner
Owns the number with you

Anyone can produce a deck, a model, or an AI-generated report. The question your board, your lender and your customers will ask is: who checked it? At IBG the answer is always a named senior practitioner with Big-4 experience, someone who has built these documents professionally and knows what gets through a room and what gets stopped.

Large consultancies
Senior name on the proposal, juniors on the work.
Freelance consultants
Capable, but no independent second pair of eyes.
AI tools alone
Fast and confident, including when they are wrong.
IBG · partnership + quality control
Senior practitioners doing the work, and an independent reviewer signing it before release.
Questions

Virtual Sales Director, answered.

How is this different from a sales consultant?+
A consultant delivers a report and leaves. A Virtual Sales Director takes ownership of the function and stays accountable to the number, week after week, as part of your leadership team.
How much time do you spend in our business?+
It depends on the size of the team and the stage you are at. Engagements typically run between one and three days a week, and we are explicit about it before you commit.
Do you replace our existing sales manager?+
Usually we develop them. Where there is a capable manager we coach them into the role. Where there is nobody, we hold it until there is.
Will you sell for us?+
We lead, coach and sit in on the deals that matter. We are not a contract closer, because that builds no capability in your team.
What does it cost compared to hiring?+
Materially less than a full executive package, with no recruitment risk and no ramp time. Scope and fee are quoted per engagement after the consultation.
How quickly do we see movement?+
The diagnostic surfaces quick wins inside the first fortnight. Structural change in conversion typically shows across one to two quarters.
Related services

Often engaged alongside this.

Ready to give us a try?

Put a senior sales leader in your business this quarter.

Let us explore how we can help grow your business, upskill your team, boost sales, and hire top talent. No obligations, just a step toward unlocking your potential.

What you will get in the first meeting
  • A senior practitioner, not a salesperson
  • A plain read on where your value is leaking
  • Which services actually apply to you
  • An indicative scope and outcome, before any commitment
No obligations · NDA on request · Australia-wide