Sales structure & roles
Who does what, who owns which stage, and where the handoffs sit. Clear accountability instead of overlapping effort.
Most businesses do not have a sales problem. They have a sales leadership problem. We put a seasoned sales director into your business on a fraction of the cost of hiring one.
In most growing businesses, sales leadership falls to whoever is busiest. The founder still closes the important deals. Reps set their own priorities. Nobody owns the number, so the forecast is a guess and the pipeline is whatever happens to be in the CRM that week.
Hiring a sales director solves it, and costs $200,000 or more once you add package, recruitment risk and ramp time. Getting it wrong costs a year.
A Virtual Sales Director gives you the leadership without the hire. A senior practitioner takes ownership of the sales function, builds the structure it has been missing, coaches your people, and holds the number, working inside your business on an ongoing partnership.
Every engagement is built around your market and your team. These are the components we work through.
Who does what, who owns which stage, and where the handoffs sit. Clear accountability instead of overlapping effort.
A defined stage model with entry and exit criteria, so the pipeline reflects reality and the forecast means something.
Configured around your actual process, with the reporting your leadership team needs and the simplicity your reps will tolerate.
Regular one-to-one coaching on live deals. Skills built in the field, not in a classroom.
Plans that reward the behaviour you actually want, modelled before they go live.
A weekly rhythm your board can rely on, with the numbers traced back to source.
We meet your team, review your pipeline and numbers, and tell you plainly where the leakage is.
Two weeks inside the function. Conversion by stage, deal velocity, win-loss patterns, rep-by-rep capability.
Structure, stages, CRM, cadence, comp. Built with your team so they own it, not handed over as a document.
Ongoing. We run the rhythm, coach the reps, sit in on the deals that matter, and report to you weekly.
As your own leadership matures we step back by design. The system stays.



Anyone can produce a deck, a model, or an AI-generated report. The question your board, your lender and your customers will ask is: who checked it? At IBG the answer is always a named senior practitioner with Big-4 experience, someone who has built these documents professionally and knows what gets through a room and what gets stopped.
Let us explore how we can help grow your business, upskill your team, boost sales, and hire top talent. No obligations, just a step toward unlocking your potential.